Media Kit

2014 Shang MediaKit new-1
2016 Shang Media Kit (coming soon)

US$ 10 Billion Business from Chinese Tourists in 2012

Why the Chinese Market in the U.S.?

  • Greater China is growing to become the world’s largest luxury consuming market.
  • About 60% of the Chinese luxury purchases are made overseas during their international trips.
  • 75+% of Chinese millionaires travel internationally every year, US being one of their top destinations. 90+% of Chinese billionaires travel internationally every year.
  • Taiwan joined the U.S. visa-waiver program on Nov. 2012, allowing Taiwanese travelers of entry without a visa. This will boost the traveling to the U.S. by about 50% in 2013.
  • Inbound travelers from Greater China region increase with about 40+% every year. About 2.9 million tourists from this region will visit the U.S. in 2013, with a total spending of about $1.5 billion dollars.
  • According to U.S. Census 2010, Chinese remains the ethnic group with the highest average household income in the U.S., 40% above the national average.
  • Chinese people love to buy luxury goods when traveling, either as gifts or as investment.

Why Shang Magazine?

Shang Magazine is a luxury fashion/lifestyle magazine targeting Chinese tourists in the U.S., including international travelers from China and Chinese Americans currently living in the country.

Shang, written as 尚 in Chinese character, means ‘esteem’, ‘value’ or ‘fashion’, and is associated with ‘lifestyle’ and ‘nobleness’.

Based in New York City the fashion capital, Shang Magazine works with an elite team of fashion-forward editors. With our unique and creative visions, we deliver the most updated fashion trends and insightful knowledge to our readers.

* With a current circulation of 50,000, Shang Magazine has solid distribution in New York, Los Angeles, San Francisco, and Las Vegas. It’s also available in other areas on select newsstands, airplane cabins, online and on mobile devices (iPhone and iPad).

* Besides the print edition, Shang Magazine provides a multi-dimensional marketing solution to our business partners, including hosting events, consulting and training, online and mobile device marketing, etc.

Content and Features

In Shang Magazine, you will find:

Feature stories of top brands and key players in the fashion/luxury industries

  • Premium watches and jewelry
  • Latest trends in fashion industry
  • Premium luxury real estate
  • New automobiles, jets and yachts
  • Gourmet food and wine
  • Favored U.S. tourism destinations
  • and much more



Shang Magazine utilizes a multi-dimensional network to get the books to our readers, including:

  • Concierges of 350+ premium hotels in the 4 areas (hotel list available upon request)
  • Key tour operators and buses (list available upon request)
  • First-class and business class cabins of select international airlines, and VIP lounges
  • Select premium boutiques and upscale restaurants
  • Select Chinese business locations, such as upscale beauty salons, attorney’s offices, CPA offices, private clinics, etc.
  • Subscription in Mainland China and in the U.S.
  • iPad version subscription