Shang Magazine to Board China’s First A380

Posted 05/21/2013 by in

china_southernNew York (May 15, 2013) — Over the years, in-flight magazines have become a real ‘luxury’, due to the rising price of aviation fuel. Aircrafts are carrying less and less print materials in their cabins. Fortunate for Shang Magazine, it just secured a seat on China’s first A380 aircraft with China Southern Airlines, flying between China and USA, starting from July 2013.

Recently approved by China Southern Airlines, Asia’s largest airline in terms of fleet size and passengers carried, Shang Magazine will be available in the First-class and Business-class cabins on its A380 Airbus, the first A380 owned by any Chinese airlines. It shuttles between Los Angeles (LAX) and Guangzhou (CAN) international airports with one flight per day.

Official from the LA office of China Southern Airlines welcomed Shang Magazine onto their aircrafts, stating that their passengers would benefit from this luxury fashion/lifestyle magazine. Starting from July 2013, they will carry Shang Magazine on their A380 aircrafts between China and USA. China Southern Airlines is the first Chinese airlines to operate A380 aircrafts, the world’s largest double-deck and wide-body jet aircraft. Ms. Li Li, Publisher of Shang Magazine, remarked that, during the past two years, Shang has played a very dynamic role in connecting Chinese upscale readers and luxury brands from Europe and USA. Resembling the shuttle airbus, Shang also acts as a bridge between the American market and Chinese consumers. Now the two bridges, both physical and informational, are forging a potent partnership to benefit the market further. The elite passengers of A380 aircrafts, from the upcoming July, will benefit from this new collaboration. Those in first and business class cabins will easily acquire information, via Shang Magazine, in fashion, luxury, lifestyle, etc. to guide their trips, businesses, careers and lives. Once again, Shang’s quality has been acknowledged by the high-end market.

About Shang Magazine

Shang Magazine is a luxury fashion/lifestyle publication based in New York, covering 4 major tourism markets in the USA. Working with the world’s top luxury/fashion brands and Chinese tour operators, Shang Magazine targets high-end Chinese travelers/shoppers, both travelers from Greater China and high-profile local Chinese Americans. Starting from September 2013, Shang Magazine will become a monthly publication, from its current bimonthly publishing schedule.

About China Southern Airlines

Based in Guangzhou, China Southern Airlines is one of China’s 3 major airline companies. It is the world’s sixth-largest airline measured by passengers carried, and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passengerkilometers flown. Among all its airbuses, The A380 is the world’s largest double-deck and wide-body jet aircraft with a passenger capacity 40% more than the existing largest aircraft type. It shuttles between Los Angeles International Airport (LAX) and Guangzhou Baiyun International Airport (CAN) with one flight per day.

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