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The Swiss Jewelry Brand Gilbert Albert Cooperated with Shang Magazine to Hold the Brand-Tour Operators Showcase

Posted 06/14/2013 by in

Edited by: Raymond Chen    Photo by: Andy Chen

 

After a series of high level brands, Gilbert Albert also founded the partnership with Shang Magazine for the Brand-Tour Operations Showcase. An informative social event between the Brand and the tour operators was held on the evening of June 12, 2013, at the boutique of Gilbert Albert, located at  43 West 57th Street in New York. 

Brand founder, Gilbert Albert, was born in 1930 in Geneva. He began training in jewellery and design at age 15 at l’Ecole des Arts Industriels. His talent was spotted by Patek Philippe, who recruited him when he was only 25. Patek Philippe. An extremely fine gold and pearl bracelet-watch with concealed dial, designed by Gilbert Albert; auctioned by Christie’s in May 2009, Geneva Gilbert worked as designer and head of the workshop of Patek Philippe for seven years, during which time he developed signature asymmetrical watches for the house and won three International Diamonds Awards for Patek Philippe.

Gilbert went on to work with the innovative Omega house where he won two more  International Diamonds Awards and opened his own atelier in 1962, under which he was awarded the International Diamonds Award five more times, making a total of 10 awards. When Gilbert Albert founded his atelier he developed new methods that enabled him to work with unusual materials such as fossils, feathers, fur, petrified organic forms, minerals, and meteorites. To acknowledge the mastery and creative talent behind the brand, it is enough to remember that at the International Exhibition of Modern Jewellery which was held at Goldsmiths’ Hall, London, the following great names took part; René Lalique, Tiffany, Georg Jensen, Fabergé, Manolo, Calder, Picasso, Pomodoro, Giacometti, Afro, Jean Lurçat and 、Jean Schlumberger, but nevertheless, a glance at the official catalog shows that only two artists had the privilege of having five of their designs reproduced: René Lalique and Gilbert Albert.

The event was conducted in a luxury, elegant setting and relaxing, informative atmosphere. Both the Brand and tour operators were benefited by this cooperative tie, and they both expressed their appreciation to Shang’s organization of this series event.

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

Elegant jewelry at Gilbert Albert (New York)

The group communication before the presentation

The group communication before the presentation

Chairman of Gilbert Albert (North America) Mr. Pishyar was posing with interpreter and host from Shang Magazine, Junting Wei

Chairman of Gilbert Albert (North America) Mr. Pishyar was posing with interpreter and host from Shang Magazine, Junting Wei

Store Manager Scott Rink was posing with interpreter and host from Shang Magazine, Junting Wei

Store Manager Scott Rink was posing with interpreter and host from Shang Magazine, Junting Wei

Staff of Gilbert Albert (New York) made the presentation on the Brand's history, features, products and policies

Staff of Gilbert Albert (New York) made the presentation on the Brand’s history, features, products and policies

VP of Gilbert Albert (New York) Sharon Ray explained the Brand and its products

VP of Gilbert Albert (New York) Sharon Ray explained the Brand and its products

The attentive tour operators

The attentive tour operators

The scene of the presentation

The scene of the presentation

Marketing Director of Gilbert Albert (New York) Esme Hoffman was explaining the Brand and its products

Marketing Director of Gilbert Albert (New York) Esme Hoffman was explaining the Brand and its products

Store Manager Gilbert Albert invited the tour operators to touch the items in person and feel the beauty

Store Manager Gilbert Albert invited the tour operators to touch the items in person and feel the beauty

Director of Collectibles Nancy Liss (right) was providing more information on the personal background and hobbies of Brand founder, Mr. Gilbert Albert

Director of Collectibles Nancy Liss (right) was providing more information on the personal background and hobbies of Brand founder, Mr. Gilbert Albert

The tour operator were appreciating the exhibited pieces

The tour operator were appreciating the exhibited pieces

After the presentation, the tour operator communicated with the staff further, and each of them was presented with an elegant goodie bag

After the presentation, the tour operator communicated with the staff further, and each of them was presented with an elegant goodie bag