Luxury Fashion and Lifestyle Magazine


Shang Magazine Bring Chopard and Chinese Tour Operators Together

Posted 01/31/2013 by in

Reporter: Junting Wei | Photographer: Yue Ma

(New York City) On Januray 24, 2013, Shang Magazine, in partnership with Chopard US flagship store in Manhattan, invited 40 NYC-based Chinese tour operators for an in-store tour. Mr. Marc Hruschka, President and CEO of Chopard US, welcomed the tour operators and gave a brief opening speech. Ms. Li Li, Publisher of Shang Magazine, was in attendance.


Mr. Marc Hruschka (center), President and CEO of Chopard US, poses with Shang team


Mr. Marc Hruschka, President and CEO of Chopard US, is giving a welcome message

As a key feature of the night, Lucy, a presentation was given by Lucy, Chinese-speaking sales assistant at the store, to introduce the brand’s history, culture and classic collections. In particular, Lucy focused on pieces from the brand’s Happy Diamonds and Imperiale series. A fancy $25 million-dollar watch featuring three heart-shaped white, blue and pink diamonds, as well as 163 carats of white and yellow flower-like diamonds wowed everybody in the audience.


Lucy, Sales Assistant, is giving a presentation

The presentation was followed by a fun Q and A session, and Ms. Anjo Vacca, Sore Manager, awarded three lucky tour operators with gifts for correctly answering questions proposed by Lucy. As an internationally-renowned luxury timepiece and jewelry brand, Chopard is wildly popular among Chinese consumers, and that popularity was reflected to some extent by the tour operators’ intense interest in the store’s collections. Many of them asked questions and tried things on with visible excitement during the in-store tour escorted by senior Chopard sales associates. At the end of the event, many tour guides expressed willingness to collaborate with the brand by bringing Chinese tour groups to the store for shopping.


Ms. Anjo Vacca, Store Manager, is helping a tour operator try on a watch


A Chopard senior sales associate is introducing a watch to two tour operators


Anjo Vacca, Store Manager, poses with a lucky winner who won an umbrella


The Shang team and Chopard staff pose for a group picture at the end of the event