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Shang and ACTA Host First Annual Tour Operators Gala

Posted 03/23/2013 by in
Representatives from sponsoring brands posed for a group photo with the raffle winners.

Representatives from sponsoring brands posed for a group photo with the raffle winners.

Reporter: Junting Wei  | Photographer: Andy Chen

(New York) March 21, 2013—Shang Magazine, in collaboration with ACTA (American Chinese Travel Association), hosted the First Annual Chinese Tour Operators Gala dinner at Shogun Palace in Queens, New York. More than 120 local tour guides attended the event, together with representatives from sponsoring brands.

More than 120 Chinese tour operators and representatives from sponsors packed the First Annual Tour Operators Gala.

More than 120 Chinese tour operators and representatives from sponsors packed the First Annual Tour Operators Gala.

Alex Li (left) presented the Georg Jensen Award.

Li Li (second from left), Publisher of Shang Magazine shared a conversation with David Wu (third from left), President of ACTA and Bob Tao (first from right), Board Director of ACTA.

The venue was packed with Chinese tour professionals, as the gala only expected about 100 attendees. David Wu, President of the ACTA mentioned in his opening remarks, that the ever-heating American tourism market requires the tour operators to perform more professionally. ACTA partners with Shang Magazine to offer more information and training about the brands. Li Li, Publisher and Editor-in-Chief of Shang Magazine welcomed all the attendees, and encouraged them to use this platform to help their business.

David Wu, President of ACTA, delivered the opening remark.

David Wu, President of ACTA, delivered the opening remark.

Li Li, Publisher of Shang Magazine, welcomed all guests at the event.

Li Li, Publisher of Shang Magazine, welcomed all guests at the event.

Bob Tao, Board Director of the ACTA, highlighted the latest trends of the Chinese tourist market. With new policies from US government on applying for visa, he foresaw more and more Chinese tourists into the US. Alex Li, VP of Marketing from Shang Magazine, laid out the magazine’s future plan for business development. He also revealed future projects to help connecting the tour operators and the brands on a deeper level.

Bob Tao, Board Director of ACTA, delivered a keynote speech.

Bob Tao, Board Director of ACTA, delivered a keynote speech.

 

One major feature of the event was raffle drawing. Four rounds of raffles were conducted and 16 lucky tour operators won a total worth of $17,000 of item. Raffle sponsors included Armani/5th Avenue, Bvlgari, Bloomingdale’s, Chopard, Davide Cenci, De Beers, Emilio Pucci, Estee Lauder, Folli Follie, Georg Jensen, Ghurka, J.ESTINA, Kiehl’s, Max Mara, Porsche Design, Stefano Ricci, Vacheron Constantin, and Zenith, all of who contributed to the raffle gifts. Among them, the $5600 men’s watch from Zenith, the $1700 gift pack from Chopard, and the $900 leather travel bag from Ghurka topped the prize list.

 

Representatives from sponsoring brands posed for a group photo with the raffle winners.

Representatives from sponsoring brands posed for a group photo with the raffle winners.

For the tour guides, the raffle session was fun, but not the most important part. Beiji Wang, a local Chinese tour guide, said he didn’t come for the sake of the raffle gifts, but rather to know what was going on with the association and the market. Hong Zeng is one of the raffle winners of the day. He was visibly excited and told Shang that “today’s gala is very helpful. Because it offers a great opportunity for us to make new friends, get to know big name brands, and learn new things, to make ourselves more professional with what we do.” Kevin Zhang is the lucky winner of the $5600 Zenith watch. He commented, “I feel very happy today. Winning the Zenith watch is like a big stimulus for me.” He added that, through Shang Magazine, he learned a lot about fashion, luxury brands and the market.

Li Zhi showed his appreciation to ACTA and Shang Magazine, on behalf of the tour guides.

Li Zhi showed his appreciation to ACTA and Shang Magazine, on behalf of the tour guides.

Also in attendance were representatives from sponsoring brands, including Kerwin Hsu of Admerasia, Jamie Moy and Joseph Noriega of Armani/5th Avenue, Allen Mon of Carat & Co., Lucy Jiao of Chopard, Liina Koivo and Silver Wang of Emilio Pucci, Jeannie Liu of Folli Follie/Links of London, Cynthia Wang of H.Stern, Seung Byun of J.ESTINA, Dr. Matt Bauer and Spenser Chen of Madison Avenue BID, Sunny Chen of Max Mara, Kelly Leung and Cindy Liu of Mohegan Sun, Amy Zhu of Vacheron Constantin, and Yan Luo of Zilli. All the guests expressed their appreciation to Shang Magazine for providing this opportunity for them to network with so many local Chinese tour operators.

Joseph Noriega (left) and Jamie Moy (right) posed for a photo with the award winner of Armani Award.

Joseph Noriega (left) and Jamie Moy (right) posed for a photo with the award winner of Armani Award.

Sunny Chen (left) presented the Max Mara Award.

Sunny Chen (left) presented the Max Mara Award.

Amy Zhu (right) from Vacheron Constantin posed a photo with one of the raffle winners.

Amy Zhu (right) from Vacheron Constantin posed a photo with one of the raffle winners.

Alex Li (right) from Shang Magazine presented the Bvlgari Award.

Alex Li (right) from Shang Magazine presented the Bvlgari Award.

Lucy Jiao (right) from the Chopard posed for a photo with the award winner.

Lucy Jiao (right) from the Chopard posed for a photo with the award winner.

Bob Tao (right), Board Director of ACTA, posted for a photo with the Brooks Brothers Award winner.

Bob Tao (right), Board Director of ACTA, posted for a photo with the Brooks Brothers Award winner.

Bob Tao (right), Board Director of ACTA, presented the Davide Cenci Award.

Bob Tao (right), Board Director of ACTA, presented the Davide Cenci Award.

Bob Tao (right), Board Director of ACTA, posed for a photo with the Kiehl's Award winners.

Bob Tao (right), Board Director of ACTA, posed for a photo with the Kiehl’s Award winners.

Bob Tao (right), Board Director of ACTA, presented the Porsche Design Award.

Bob Tao (right), Board Director of ACTA, presented the Porsche Design Award.

Alex Li (right) posed for a photo with the Stefano Ricci Award winner.

Alex Li (right) posed for a photo with the Stefano Ricci Award winner.

Alex Li (right) presented the Emilio Pucci Award.

Alex Li (right) presented the Emilio Pucci Award.

Alex Li (left) presented the Georg Jensen Award.

Alex Li (left) presented the Georg Jensen Award.

David Wu (right), President of ACTA, posed for a photo with the Ghurka Award winner.

David Wu (right), President of ACTA, posed for a photo with the Ghurka Award winner.

David Wu (left) and Li Li (right) posed for a photo with Kevin Zhang, the lucky winner of the Zenith Award, a $5600 man's watch.

David Wu (left) and Li Li (right) posed for a photo with Kevin Zhang, the lucky winner of the Zenith Award, a $5600 man’s watch.

Cynthia Wang from H.Stern was among the invited guests.

Cynthia Wang from H.Stern was among the invited guests.

Seung Byun from J.ESTINA was one of the invited guests.

Seung Byun from J.ESTINA was one of the invited guests.

Matt Bauer represented Madison Avenue BID at the gala.

Matt Bauer represented Madison Avenue BID at the gala.

Kelly Leung (left), VP of Mohegan Sun and Cindy Liu, Advertising Manager of Mohegan Sun shared their message with the attendees.

Kelly Leung (left), VP of Mohegan Sun and Cindy Liu, Advertising Manager of Mohegan Sun shared their message with the attendees.

Representative of sponsoring brand discussed partnership details with the attendees.

Representative of sponsoring brand discussed partnership details with the attendees.

Representative of sponsoring brand discussed partnership details with the attendees.

Representative of sponsoring brand discussed partnership details with the attendees.