Luxury Fashion and Lifestyle Magazine

 


Max Mara’s Fashion Showcase Boost the Unabated Chinese Luxury Shopping Market

Posted 09/26/2012 by in

Reporter: Mia Zhang | Photo: Mia Zhang

On September 25, SHANG Magazine co-hosted a fashion showcase with the Italian luxury fashion house Max Mara in its sleek three-floor Madison Avenue flagship boutique. Over 30 Chinese-speaking tour operators from the greater New York area attended the event.

Established in 1951 in Italy, Max Mara soon became one of the most distinguished luxury labels known for its ready-to-wear high fashion apparels. The event started at 6:30pm with a brief introduction by Deborah Brand, the Head of Retail. Maria Prezioso, the Northeast Regional Manager and Global Brand Ambassador, delivered a moving speech on the brand history and success story. “Being one of the first fashion label who entered the Chinese market in 1991,” said Ms. Prezioso, “we appreciate the Chinese market for its values and opportunities.”

After the speech, the guests were virtually transformed to the vibrant land of Hong Kong by watching a video that captured the celebration for the opening of the Max Mara Central Flagship boutique at St. George’s Building. Studded by stars such as actress and model Janice Man, Olympic diver Guo Jingjing, and singer Kelly Chen, the event video enamored the audience with the brand’s timeless designs and unparalleled aesthetics.

After the video, Kristina Albaugh, the Assistant Managing Director with the store staff led the guests for a brief tour of the store. The boutique provides customers with exclusive shopping room and ensures private shopping experience. Madison Avenue Max Mara also carries very limited edition items such as the python handbags, the ostrich purses and the camel colored horsehair handbag of which only 6 are currently available in the U.S.

The event reached its climax when the tour operators were asking questions regarding product, pricing, China footprint, and incentive programs. Max Mara also graciously brought raffle gifts and prized quiz for the guests.

In the final networking session, the tour operators eagerly talked with the store representatives for more business opportunities. Ms. Albaugh expressed her expectation to see more Chinese customers in the stores here in the U.S.

Maria Prezioso, the Northeast Regional Manager and Global Brand Ambassador, delivered a speech on the brand history and success story.

 

The Chinese tour operators are asking many questions regarding the products, price and the brand development in China.

 

Kristina Albaugh, the Assistant Managing Director and store staff led the tour operators for a brief tour around the store, and presented new season’s collections.

 

A store staff is explaining the product to a tour operator patiently.

 

Many tour operators are showing their interest in Max Mara store and products. They expect further cooperation.

 

Max Mara brought gifts and prized quiz for the tour operators, and five lucky guests got the gifts.

 

The Max Mara boutique provides customers with exclusive shopping room and ensures private shopping experience.

 

Since 1951, Max Mara soon became one of the most distinguished luxury labels known for its ready-to-wear high fashion apparels.