Luxury Fashion and Lifestyle Magazine

 


Fashion and Fun: “The Scottish Lion Meets The Asian Dragon”

Posted 04/16/2013 by in

By: Raymond Chen; Suzy Liu   Photo: Andy Chen


On the night of April 8th, 2013, in STAGE 48 Lounge on the West 48th Street in New York City, a fun fashion event featuring its mixed flavor of Scottish and Asian cultures continued the annual show “From Scotland With Love” as its new session: “The Scottish Lion Meets The Asian Dragon”.

Dr. Geoffrey Scott Carroll, Chairman & Co-Host of the Show, and Mr. Peter Morris, Vice Chairman & Co-Host, remarked on the event’s website that, “Those of us involved in international business understand all too well that the economies in the UK, Europe, and the US are all still struggling. In deciding on a new theme for this year’s show we wanted to be able to expand the commercial opportunities for our designers, manufacturers, and business partners. When we look at growth these days we look at opportunities in Asian markets. We therefore wanted to engage new Asian buyers, designers, business and financial sponsors, models , celebrities and new business partners in general. Indeed , we are pleased to announce that we have already seen a number of new collaborations for this show between Scottish textile companies and established Asian designers.”

Considering Shang Magazine has been a major player in fashion and America-China intercultural communication, Shang had been cordially invited to be one of the sponsors. To support the event, besides its sponsorship, Shang had aided for promotion through multiple media channels under it: the printing magazine, website, social media in both English and Chinese. Publisher and Editor-in-chief of Shang, Ms. Li Li, was one of the judges of the Show.

Now let’s have a general review of this celebrity filled event through Shang’s camera.

The attendees and guests in the pre-show cocktail party.

The attendees and guests in the pre-show cocktail party.

 

Publisher and Editor-in-chief of Shang, Ms. Li Li (right), posing with Vice President of Marketing & Sales Department of Shang, Mr. Alex Li.

Publisher and Editor-in-chief of Shang, Ms. Li Li (right), posing with Vice President of Marketing & Sales Department of Shang, Mr. Alex Li.

 

Celebrities invited.

Celebrities invited.

 

Celebrities invited.

Celebrities invited.

 

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

 

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

 

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

Celebrities are being interviewed by Mr. Raymond Chen, reporter of Shang.

 

The co-sponsors are expressing their resolution to support this event.

The co-sponsors are expressing their resolution to support this event.

 

This is a dog? Nope, it is the "Scottish Lion"!

This is a dog? Nope, it is the “Scottish Lion”!

 

This is the "Asian Dragon"!

This is the “Asian Dragon”!

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The fashion show blending the West and East.

The fashion show blending the West and East.

 

The beautiful Han Couture enriched the Show with more Asian elegance.

The beautiful Han Couture enriched the Show with more Asian elegance.

 

The beautiful Han Couture enriched the Show with more Asian elegance.

The beautiful Han Couture enriched the Show with more Asian elegance.

 

The beautiful Han Couture enriched the Show with more Asian elegance.

The beautiful Han Couture enriched the Show with more Asian elegance.

 

The enthusiastic audience.

The enthusiastic audience.